PENDAMPINGAN PEMBUATAN KONTEN MENARIK DALAM PENINGKATAN KREATIFITAS MARKETING UMKM (USAHA MIKRO KECIL DAN MENENGAH) “KRIUKNYA”

The problem faced in UMKM Kriuknya is the marketing system, where when marketing products online they still use the old method, namely only by posting original product photos. This lack of marketing reach affects the turnover and profits earned. Based on these problems, a community service programme based on science and technology is carried out. This community service activity is to create content as an effort to increase the marketing of UMKM Kriuknya products in Pacarpeluk Village, Megaluh Jombang. The purpose of this activity is that UMKM can do digital marketing by utilising social media so that their marketing reach is even wider. In assisting the creation of interesting content for UMKM Kriuknya, the approach method used is Asset Based Community Development (ABCD). this approach will help UMKM Kriuknya explore unique potential, such as special expertise, local resources, or interesting business stories. The content creation assistance that has been carried out includes; assistance in making pamphlet designs, making content for Whatsapp and Instgram social media consumption and assistance in making content through videos shared on the YouTube channel and making advertising scripts for the benefit of advertising videos